“Design is the search for a magical balance between business and art; art and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and printer; and printer and the public.” — Valerie Pettis
We’ve seen the reign of mobile, the introduction of AR, VR, AI, AMP and many other acronyms. As exciting as all of this new technology has been, where we really see and feel these changes are in web design trends.
Web design trends in 2022 can be applied to many forms of design beyond just your website, such as social media presence, graphics for your social media accounts.
Let’s see how 2022 is going to unfold and bring in the new trends of web design,
Here are some of the biggest web design trends in 2022:
1. Responsiveness – Mobile-first optimization
The days of separate m-dot websites (m.xyz.com) are over, Nowadays no need to create separate mobile website. There is no possible redeemable reason to use such an implementation in the mobile-first era. The structure of the individual mobile site is very messy and create multiple URLs with duplicate content and URLs are not properly optimized.
Responsive website design is an approach to web design that makes web pages render well on a variety of devices like Mobile, Tablet, Laptop and Desktop screen sizes.
Today, the ideal implementation involves a responsive design designs use what are called media queries to define the display resolutions that the design will support.
Each separate resolution is what’s called a “break point” in the design, or the point at which the responsive design transitions from one resolution to the next.
The benefit of using this kind of structure is that you do not run into the duplicate content issues that you would on an m-dot implementation.
2. Enchanting Typography
Typography is a way of communication with users. Visual performance and readability of copy in digital products have a great impact on user experience. One of guru graphic designers, Typography can become a voice of design. Using appropriate typography in website speaks for itself setting the right mood and transferring a certain message to users. Today’s article presents tips which will assist you in creating effective typography.
Designers often do the experiments with typography to make a project original. However, when it comes to mobile user interface design (UI) design, typographers are literally short of space. Mobile screens are quite small which sets a new challenge for designers to cope with restrictions without loss of sense and functionality. Mobile typography requires deep attention to the details from an appropriate size of fonts to compelling tracking and line length. Compared to web design, mobile typography is harder to reach good legibility. The font size shouldn’t be too small because on tiny screens it will look like an illegible mess. Moreover, if the text is too big, it won’t fit the small screen too. In addition, designers need to care about the level of contrast since a screen with ambient light and high contrast can hurt users’ eyes.
Furthermore, a designer should think of the typography functionality. Smartphone User interface design (UI) includes clickable text parts and designers need to make sure users manage to use them. If these parts are too small, people can’t press it with a finger and it’s rather annoying.
3. Geometric Shapes
Find shapes that fit and flow well together, and that creates a more seamless whole, rather than something that seems thrown together. Ultra’s a wonderful example, with each shape connecting to one another as you scroll down the page. You can use a lot of different styles and shapes to create something completely your own. For example, you can use shapes that create the illusion of a reflection, such as in this case. Combining different shapes, lighting, and colours can produce different effects and illusions and give you a lot of material to work with.
4. Photos of People
I like to design with emotion in mind, and photography is a powerful tool for evoking feeling. For the majority of audiences, the photo you choose will play a big role in how they perceive your design, and whether or not they act on it. Have you ever felt intimidated by the thought of taking photos of other people? Believe it or not, once you’re over your initial nerves, people are one of the easiest subjects to photograph. Why is this? Well, imagine that you’re taking landscape photos. Most of us don’t live in a spectacular landscape, which means we have to drive somewhere to take the photo. Once there, if the weather and light aren’t good, there’s not much we can do.
Photographing people, however, gives you complete control. All the elements of good photography are in your hands. You’re surrounded by potential subjects: friends, relatives, and even strangers if you have the courage to ask. Every potential subject is unique. If the light isn’t great, you can do something about it, like a move to another location or use flash. You can ask your subject to wear different clothes or do something a little crazy-your only limit is your imagination.
5. Vibrant Color
Colour is one of the most powerful tools in the designer’s toolkit. It can draw attention, set a mood, influence users’ emotions, perceptions and actions.
Vibrant colour stands out from the background and pulsing with energy. Designers use vibrant colours to make people focus their attention on important elements and make their design memorable.
6. Emotional Design
Emotional design is an important element when generating ideas for human-centred opportunities. Creating website designers consider the connections that can form between users and the objects they use, and the emotions that can arise from them. The emotions a product elicits can strongly influence users’ perceptions of it.
Humans form emotional connections with objects on three levels: the visceral, behavioural, and reflective levels. A designer should address the human cognitive ability at each level to elicit appropriate emotions so as to provide a positive experience.
The visceral emotional design appeals to our first reactions when we encounter a product. It mainly deals with aesthetics and the perceived quality from a mere look and feel, and the engagement of the senses.
7. Video Headers
A new trend in web development industry 2022, It should come as no surprise that full-screen video backgrounds are quickly growing in popularity. In today’s world fastest internet speeds, advanced browser technology, and the simplicity of capturing HD video are galvanizing. Since this trend has gained such a large following I’d like to cover some general design tips, guidelines and some resources for creating your own video backgrounds.
Video backgrounds captivate visitors at first glance and instantly distinguishes your website and the best ways to attract the attention of visitors, Videos or animations in the background is most engaging ways to portray a company’s vision, mission and services.
8. Speed
For website design, Google has been saying speed matters
Page loading time plays a huge role to any website’s user experience and one of the important Google’s ranking factor.
Google will also consider page load time as one of the most significant factors for your website’s search engine ranking. Google also offers a tool called PageSpeed Insights that provides a 0-100 score for the speed of your site, allowing you to see from Google itself how well your site performs on the desktop and mobile platforms.
