The hospitality industry has seen significant changes in recent years, especially post-pandemic, with travellers’ preferences evolving rapidly. The Ascott Limited (Ascott), a leading lodging business unit of CapitaLand Investment (CLI), is rising to the occasion with a refreshed flagship brand that embraces a “hotel-in-residence” hybrid model. This innovative approach blends the comforts of home with the modern conveniences of a hotel, catering to the diverse needs of modern travellers seeking Hotels & Serviced Apartments.
Flexibility at its Core
Ascott’s refreshed brand epitomises flexibility, offering accommodations that suit various lengths of stay, from short visits to long stays. Such accommodation options include apartment hotels, serviced residences, and coliving spaces. This model is designed to cater to solo travellers, families, and business professionals alike, providing a seamless experience with a range of hospitality services and amenities.
Adaptable Room Options
The flex-hybrid model allows Ascott to offer a variety of room configurations, including studio apartments, family apartments, suites, and more. This adaptability enables the brand to pivot in response to changing market demands, optimising occupancy, and enhancing guest satisfaction.
Resilience and Agility
Kevin Goh, CEO of Ascott and CLI Lodging, highlights the importance of agility in the hospitality sector. The flex-hybrid model helps Ascott stay responsive to shifts in market demand, reducing reliance on a single segment and ensuring a stable income stream. This strategic adaptability allows the company to navigate economic volatility more effectively, maximising revenue and enhancing asset utilisation.
Catering to New Travel Trends
In the post-COVID landscape, there is a growing demand for hotel-in-residence properties. Whether for short leisure stays, family vacations, or extended business trips, travellers seek accommodations that combine the spaciousness of serviced residences with the services of a hotel. This trend has been well-received by property owners and developers, further driving Ascott’s momentum in securing management contracts.
Enhancing the Stay Experience
Ascott’s properties are designed to deliver an elevated experience. For instance, Themed Suites offer unique, artfully designed living spaces that reflect the property’s theme. Guests can enjoy luxurious amenities and personalised services that cater to their specific needs and preferences.
Ascott’s innovative hotel-in-residence hybrid model is a testament to its ability to adapt and thrive in a changing hospitality landscape. By offering flexible, high-quality accommodations that cater to diverse travel preferences, Ascott is setting a new standard for the industry. Whether for a short leisure trip or an extended business stay, guests can enjoy the best of both worlds, making their travel experiences truly exceptional.
